TikTok: Do TikTok Storied increase engagement?

A quick insight into how TikTok stories have influenced the engagement of the CSU TikTok.

The short answer is yes. TikTok stories do help to increase engagement and build a bigger platform.

As the CSU TikTok grows, the more we get to try new features and explore how they will increase our brand and analytics. Part of my role is to watch TikTok’s engagement and see what content we produce well. This last week we embarked on TikTok stories for the first time.

Since It was Ram Welcome there were lots of events on campus, and we decided that TikTok stories were a way to show content around campus fast. Although, to my surprise, TikTok stories are essential a TikTok video that disappears after 24 hours. However, they do drive engagement and help to get information out there fast.

Now since TikTok has allowed for there to be videos that range from five seconds to 10 minutes, stories do seem a little bit weird. With I do enjoy how flexible stories allow you to be.

As far as the engagement goes, the CSU TikTok did receive more engagement over the week of Ram Welcome. From August 16th to 22nd the growth rate was up +0.55%. That may seem small to some but in terms of people and followers that is about 84 new followers in a week. Which now puts us at 15,319 followers in total. On top of that, we received 2,503 new profile views, or an increase of +267.99% more engagement with our profile and account.

Since TikTok stories are very close to a regular TikTok getting views and grabbing attention could be difficult. For most TikTok’s it is important to grab attention within the first few seconds. Stories are very similar but since they aren’t around long keeping attending is vital. If you can keep attention to the whole story or stories, you’re more likely to lead someone to your profile, see your videos, and hopefully follow you. TikTok stories are not Instagram stories. Instagram stories tend to lean more towards the aesthetic side and TikTok stories should not be that. They are a lot more laid back and fun. Your energy will help to create a more engaging video that will attract people to your page.

All of that has helped us to continue to reach and produce TikToks that the audience wants to see. TikTok stories have helped CSU produce fun engaging content that gets intimation out there fast. All of this is from my perspective as the CSU Social and Digital Media Intern. For the upcoming weeks and months, we will be using the TikTok stories at football, volleyball, and other CSU events around campus. Be sure to check it out!